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Institutional Branding

Helping colleges and universities convey their values effectively through brand positioning and visual identity systems.
“A strong brand identity with a clear position is crucial for small colleges competing against universities with national name recognition, multi-million-dollar athletics programs, and top-tier academic rankings. Effective college branding highlights unique strengths, authenticity, and community, positioning the college as a distinct and desirable choice in a competitive landscape.”
— Jamie Martin, President

The foundation for building a strong brand.

Research & Brand Strategy

Exploration into how the college’s history and unique strengths are best harnessed towards serving its mission.

Positioning

Conveying the college’s strengths in a unique and differentiated way.

Brand Identity Design

Consistent representation of the college from its visual identity and graphic standards to design system and user experience.

Brand Awareness & Affinity

Expanding goodwill toward the college by prospective students, their parents and counselors, alumni, and staff through Advertising, Social Media, Search Marketing, and more.

Rebranding & Realignment

Updating the college brand identity to align with its ideal present state.

Naming

Ideation and feasibility for college mergers and rebrands.

Partnering with Potent
"Working with Jamie’s team has been thought-provoking and energizing. They challenge us to think beyond our silos and see our own potential in new ways. Their creativity and forward-thinking approach consistently help us move from ideas to action."
Dr. Tiffany Bayne
Vice President Junior College
at Georgia Military College

Services

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Case Study

Unlocking the Potential of a Historic Brand Marching to Their Own Drum

Learn how this historic institution reversed enrollment decline through digital strategy, upgraded web experiences, and automation—driving growth, reducing costs, and renewing the brand.

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Case Study

Science + SEO: 
A Powerful Reaction

Emory’s Pharmacology graduate degree program had the research credentials, but not the national visibility. Learn how targeted digital marketing helped them reach elite applicants across the country.

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