User Experience Design
A better experience means better results—because when your audiences can’t find what they need, they stop looking.
UX design helps simplify sprawling site structures, academic language, and institutional silos—so users move with confidence and purpose.
Through user journey mapping, user testing, and analytics, UX bridges what you want to say with how people actually navigate and decide.
Small UX improvements—like button clarity, mobile optimization, or reduced scroll depth—can lead to big gains in conversions.
Good UX means every prospective student, parent, donor, or alum can access and understand your content—regardless of ability, device, or attention span.
Discover your potential in days, not months.
Need to move fast? Consider potent consulting. We can help research a critical issue, uncover quick wins, and provide a fresh perspective to help you get unstuck fast.
These short engagements range from a day to a couple of weeks and are led by our founder. You can expect a burst of ideas and insights, tailored to your needs.
User Experience Design for Higher Ed
Visualize and optimize how students, donors, alumni, and faculty move through key decision paths—across web, email, and social.
Assess navigation, readability, and accessibility against best practices and WCAG standards.
Structure site navigation and content hierarchies based on real user behavior and institutional priorities.
Leverage CRM insights, analytics, and campaign performance data to design experiences that anticipate needs and drive action.
Translate strategy into intuitive layout concepts that guide design and content planning.
Use scroll-depth, click mapping, and behavior flow reports to identify pain points and drop-off moments.
Ensure seamless usability across devices, prioritizing thumb-friendly, action-oriented layouts.
Gather real input from real users to validate flows, identify barriers, and refine the experience.
Reduce abandonment by simplifying forms, clarifying calls-to-action, and minimizing required steps.
High-converting landing pages that align seamlessly with ad messaging and intent ensure visual consistency as well as intuitive conversion paths.
Why Choose Potent?
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Experience.
We’ve been helping higher ed clients since 2001. In that time, we’ve enabled colleges to leverage the Web, adopt Social Media, and navigate AI.
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Reliability.
We keep our promises. When you ask us to do something, you know it’s getting done.
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Results.
We know how to get the most from your budget, regardless of size.
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Team.
We have an exceptional team of professionals who wake up ready to solve your toughest problems.
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Transparency.
We will always give it to you straight, from strategic recommendations to performance reporting.
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Longevity.
We’re here to stay. We’ve been serving some clients for over two decades.
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Exclusivity.
When you work with us, we’re not working with your competitors.
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Curious.
We approach every new client with a fresh perspective, ready to dive into the details and imagine your greatest possibilities.
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Attention.
We are not a volume agency. We invest our time in a small roster of clients whom we believe are ready to grow.
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Partnership.
Like our parent company, Partners Marketing Group, we’re committed to building trusted relationships.
Case Study
Unlocking the Potential of a Historic Brand Marching to Their Own Drum
Learn how this historic institution reversed enrollment decline through digital strategy, upgraded web experiences, and automation—driving growth, reducing costs, and renewing the brand.
Case Study
Science + SEO: A Powerful Reaction
Emory’s Pharmacology graduate degree program had the research credentials, but not the national visibility. Learn how targeted digital marketing helped them reach elite applicants across the country.
Let’s Talk
Ready to explore how working with Potent could solve the problems that keep you up at night? Drop us a line and we’ll coordinate a call.