Driving Enrollment Success

We help small colleges, schools, and training companies succeed through enrollment optimization, digital marketing, and consulting.

WHOM WE SERVE

Small Liberal Arts Colleges
Junior Colleges and Community Colleges
Technical Colleges and Trade Schools
Professional Training Programs
Preparatory Schools
“This firm was created by Higher Ed marketing veterans who saw that colleges and universities were underserved, overcharged, and often misunderstood by agencies.”
— Jamie Martin, President

OUR CAPABILITIES

We are a full-service digital agency with over two decades of experience in higher ed.

Partnering with Potent
"Working with Jamie’s team has been thought-provoking and energizing. They challenge us to think beyond our silos and see our own potential in new ways. Their creativity and forward-thinking approach consistently help us move from ideas to action."
Dr. Tiffany Bayne
Vice President Junior College
at Georgia Military College

Discover your potential in days, not months.

Need to move fast? Consider potent consulting. We can help research a critical issue, uncover quick wins, and provide a fresh perspective to help you get unstuck fast.

These short engagements range from a day to a couple of weeks and are led by our founder. You can expect a burst of ideas and insights, tailored to your needs.

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Audits & Consulting
Short Sprints
$3k - $5k
Need an external perspective and expertise to get started? Our 2-week discovery sprints offer great value at low cost.
Deeper Dives
$5k - $15k
Ready to fully explore a challenge or opportunity? We offer short-term engagements to get to the heart of things quickly.
Contact Us

NOW SPROUTING

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INSIGHTS

Strategy
The 2026 Marketing Playbook for Small Colleges
Jamie Martin
•
Nov 01, 2025
Analysis
Beyond Attribution: How Smart Colleges Evaluate Marketing Performance
Jamie Martin
•
Sep 11, 2025
Branding
Institutional Branding for the Small Liberal Arts College
Jamie Martin
•
Aug 17, 2025
More Insights >>

Case Study

Unlocking the Potential of a Historic Brand Marching to Their Own Drum

Learn how this historic institution reversed enrollment decline through digital strategy, upgraded web experiences, and automation—driving growth, reducing costs, and renewing the brand.

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Case Study

Science + SEO: 
A Powerful Reaction

Emory’s Pharmacology graduate degree program had the research credentials, but not the national visibility. Learn how targeted digital marketing helped them reach elite applicants across the country.

Read More

Let’s Talk

We don’t have salespeople and we won’t bug you, but if you have questions and you think Potent could help, we’d love to talk.

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