ENROLLMENT
SUCCESS

From cost-effective recruitment and lead nurturing programs to performance-enhancing audits and coaching.
“Recruiting the right applicants has never been more challenging. Enrollment success requires more than campus tours and college fairs; it’s a complex mix of evolving media platforms, marketing automation, and data science that requires specialized expertise beyond the admissions team.”
— Jamie Martin, President

Admissions has changed, but filling seats is still job #1 for any school.

Recruitment & Enrollment Marketing

Filling the admissions funnel with top applicants through Digital Marketing, Social Media, and Search.

Program Review & Budget Optimization

Allocating budget based on analytics, attribution, and outcomes to increase enrollment and reduce wasted ad spending.

Enrollment Coaching & Performance Metrics

Leading your recruitment team to peak performance and accountability.

Reporting, Insights & Analytics

Actionable intelligence, trends, and attribution to make informed decisions in real time.

Lead Scoring & Lead Nurturing

Highlighting prospect behavior and automating routine follow-ups so your recruiters can focus on the best candidates and increase enrollment.

Consulting & Advisory Practice

Discrete expertise and unburdened perspective on a range of matters.

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Services

Discover your potential in days, not months.

Need to move fast? Consider potent consulting. We can help research a critical issue, uncover quick wins, and provide a fresh perspective to help you get unstuck fast.

These short engagements range from a day to a couple of weeks and are led by our founder. You can expect a burst of ideas and insights, tailored to your needs.

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Audits & Consulting
Short Sprints
$3k - $5k
Need an external perspective and expertise to get started? Our 2-week discovery sprints offer great value at low cost.
Deeper Dives
$5k - $15k
Ready to fully explore a challenge or opportunity? We offer short-term engagements to get to the heart of things quickly.
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Partnering with Potent
"Working with Jamie’s team has been thought-provoking and energizing. They challenge us to think beyond our silos and see our own potential in new ways. Their creativity and forward-thinking approach consistently help us move from ideas to action."
Dr. Tiffany Bayne
Vice President Junior College
at Georgia Military College

Case Study

Unlocking the Potential of a Historic Brand Marching to Their Own Drum

Learn how this historic institution reversed enrollment decline through digital strategy, upgraded web experiences, and automation—driving growth, reducing costs, and renewing the brand.

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Case Study

Science + SEO: 
A Powerful Reaction

Emory’s Pharmacology graduate degree program had the research credentials, but not the national visibility. Learn how targeted digital marketing helped them reach elite applicants across the country.

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