Digital Strategy

Digital Strategy

Beyond the basics, how are you tackling next-generation challenges and opportunities in the 21st century?
“Midway through our third decade as a digital agency, we’re guiding our clients to their biggest opportunities, while other colleges are still struggling with website conversions and TikTok.”
— Jamie Martin, President

Marketing solutions that work smarter...and harder.

Program Evaluation & Optimization

Deep investigation into current digital programs, platforms, and practices, including Web, Search and Social Media, budget review, and performance metrics.

Audience Targeting & Development

Assessment of current target markets and audience demographics, and recommendations for sourcing new prospects.

CRM & Marketing Automation

Maximizing conversions and reducing manual labor through software-automated workflows and user insights.

Analytics & Benchmarking

Clear-eyed reporting and comparative analysis to identify what’s working, what’s underperforming, and how your results stack up against peer institutions and industry benchmarks.

Web Strategy & User Experience

Comprehensive approach to web development, from strategy and planning, to architecture and development, or a narrow focus on platform migration, conversion rate optimization, or other goals.

User Experience


Examination and optimization of how prospects, students, and other users engage with the institution across multiple touchpoints using mind maps, analytics, and surveys.

Social Media Strategy

Strategic framework for content planning, publishing, and performance measurement across channels—designed to deepen engagement, boost reach, and build community with key audiences.

Partnering with Potent
"Working with Jamie’s team has been thought-provoking and energizing. They challenge us to think beyond our silos and see our own potential in new ways. Their creativity and forward-thinking approach consistently help us move from ideas to action."
Dr. Tiffany Bayne
Vice President Junior College
at Georgia Military College

Services

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Case Study

Unlocking the Potential of a Historic Brand Marching to Their Own Drum

Learn how this historic institution reversed enrollment decline through digital strategy, upgraded web experiences, and automation—driving growth, reducing costs, and renewing the brand.

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Case Study

Science + SEO: 
A Powerful Reaction

Emory’s Pharmacology graduate degree program had the research credentials, but not the national visibility. Learn how targeted digital marketing helped them reach elite applicants across the country.

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