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Creative Services

From eye-catching collateral and branded merchandise to digital communication tools that engage, inspire, and convert.
“Design doesn’t just make things beautiful—it makes them useful. Everything we design is made to serve a purpose: to spark interest, to answer questions, to move your audience to action.”

Bringing your brand to life—on campus, on paper, and online.

Viewbooks & Lookbooks

Signature publications that articulate your institution’s value, showcase academic offerings, and guide prospective students through the decision-making process.

Branded Merchandise

Designed with student pride and brand visibility in mind—custom gear that supports recruitment, yield, and community engagement.

Student Orientation Materials

Welcoming, informative collateral that sets the tone for a student’s first experience on campus—whether in print, digital, or environmental form.

Admissions Packets & Mailers

Tactile, informative pieces that deliver academic highlights, application steps, and key differentiators directly into the hands of prospective students.

Academic Program Guides

Concise, visually engaging one-pagers that distill program outcomes, faculty strengths, and career pathways for prospective students and counselors.

Campus Visit Materials

Wayfinding maps, event itineraries, and presentation materials that elevate the in-person visit experience and reinforce brand messages.

Parent & Counselor Information Kits

Targeted communications that equip key influencers with the facts, timelines, and positioning they need to guide prospective students toward enrollment.

Fundraising Communications

Impact-driven materials—from donor appeals and annual reports to campaign case statements—that inspire giving and reinforce your institution’s mission.

Social Media Campaigns

Flexible, on-brand creative assets that equip your team to promote deadlines, events, and student life across key platforms with consistency and impact.

Email Campaigns

Responsive, branded email templates tailored to the enrollment journey—from initial inquiry to application reminders and yield campaigns.

Event Marketing

Branded invitations, signage, digital assets, and follow-up communications that drive attendance, amplify your message, and create a cohesive experience across every stage of the event.

Partnering with Potent
"Working with Jamie’s team has been thought-provoking and energizing. They challenge us to think beyond our silos and see our own potential in new ways. Their creativity and forward-thinking approach consistently help us move from ideas to action."
Vice President Junior College
at Georgia Military College

Case Study

Unlocking the Potential of a Historic Brand Marching to Their Own Drum

Learn how this historic institution reversed enrollment decline through digital strategy, upgraded web experiences, and automation—driving growth, reducing costs, and renewing the brand.

Case Study

Science + SEO: 
A Powerful Reaction

Emory’s Pharmacology graduate degree program had the research credentials, but not the national visibility. Learn how targeted digital marketing helped them reach elite applicants across the country.