The only thing new is our name: potent is owned and operated by marketing veterans who’ve spent most of their careers in higher ed. Our parent company was founded in 2001.
As institutions face historic enrollment challenges, success requires specialists. potent brings three decades of specialized expertise and experience.
After a turbulent year, 2026 is the year to double down on proven programs while testing a select few new tactics that could grow over time.
Small colleges need a strong brand position, a compelling story, and the courage to focus on what makes them distinctive.
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