Data Analytics & Insights
Good strategy starts with good data—and better decisions come from knowing what to measure, what to ignore, and what to do next.
From understanding campaign performance to website use, we identify the signals that matter most across your marketing ecosystem.
We build dashboards and reporting tools that turn data into action—so your team knows what’s working, what’s not, and where to focus next.
We combine web analytics, CRM data, and media metrics so you can see the full picture, not isolated snapshots.
Every campaign, content piece, and click becomes a feedback loop—shaping smarter strategy and stronger ROI.
Discover your potential in days, not months.
Need to move fast? Consider potent consulting. We can help research a critical issue, uncover quick wins, and provide a fresh perspective to help you get unstuck fast.
These short engagements range from a day to a couple of weeks and are led by our founder. You can expect a burst of ideas and insights, tailored to your needs.
Data Analytics for Colleges
Track user behavior, form submissions, page scrolls, clicks, and conversions with properly structured goals and events using Google Analytics and other software.
Build clear, role-specific dashboards using Google Looker Studio, HubSpot, or your platform of choice and provide real-time insights to your marketing, admissions, and advancement teams.
Visualize campaign performance across channels, with breakdowns by audience, geography, and goal to optimize marketing spend and resources.
See where users drop off—from inquiry to application to enrollment—so you can address friction points.
Understand how different channels contribute to outcomes with multi-touch attribution and cost-per-action analysis.
Monitor keyword rankings, pageviews, and engagement on content-driven pages to guide editorial strategy.
Ensure that user behavior, lead flow, and form completion data are flowing cleanly into your CRM or admissions system.
Analyze behavior by audience type—students, alumni, parents, donors—to uncover patterns and opportunities.
Run structured tests on CTAs, headlines, or page layouts to increase conversions and reduce friction.
Monitor user sessions in real-time or view aggregated sessions in heat maps to understand how key web pages are performing.
Manage and deploy tracking snippets across your website with streamlining analytics, conversion tracking, and marketing tag updates.
Why Choose Potent?
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Experience.
We’ve been helping higher ed clients since 2001. In that time, we’ve enabled colleges to leverage the Web, adopt Social Media, and navigate AI.
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Reliability.
We keep our promises. When you ask us to do something, you know it’s getting done.
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Results.
We know how to get the most from your budget, regardless of size.
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Team.
We have an exceptional team of professionals who wake up ready to solve your toughest problems.
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Transparency.
We will always give it to you straight, from strategic recommendations to performance reporting.
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Longevity.
We’re here to stay. We’ve been serving some clients for over two decades.
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Exclusivity.
When you work with us, we’re not working with your competitors.
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Curious.
We approach every new client with a fresh perspective, ready to dive into the details and imagine your greatest possibilities.
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Attention.
We are not a volume agency. We invest our time in a small roster of clients whom we believe are ready to grow.
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Partnership.
Like our parent company, Partners Marketing Group, we’re committed to building trusted relationships.
Case Study
Unlocking the Potential of a Historic Brand Marching to Their Own Drum
Learn how this historic institution reversed enrollment decline through digital strategy, upgraded web experiences, and automation—driving growth, reducing costs, and renewing the brand.
Case Study
Science + SEO: A Powerful Reaction
Emory’s Pharmacology graduate degree program had the research credentials, but not the national visibility. Learn how targeted digital marketing helped them reach elite applicants across the country.
Let’s Talk
Ready to explore how working with Potent could solve the problems that keep you up at night? Drop us a line and we’ll coordinate a call.