About
- - - Three Decades in Higher Ed
      
      The only thing new is our name: potent is owned and operated by marketing veterans who’ve spent most of their careers in higher ed. Our parent company was founded in 2001.
Solutions
- - - Solving for Higher Ed’s Primary Challenge
      
      As institutions face historic enrollment challenges, success requires specialists. potent brings three decades of specialized expertise and experience.
Services
Insights
- - - The 2026 Marketing Playbook for Small Colleges
      After a turbulent year, 2026 is the year to double down on proven programs while testing a select few new tactics that could grow over time.
      
      Continue Reading
  - - Institutional Branding for the Small Liberal Arts College
      Small colleges need a strong brand position, a compelling story, and the courage to focus on what makes them distinctive.
      
      Continue Reading
- - - More Insights →
Connect
- - - Three Decades in Higher Ed
      
      Potent is new, but the folks behind the brand are veterans. Let's talk.
      
      Contact Us
      
      Do you have an enrollment or marketing challenge? Reach out to schedule a conversation. We've been helping institutions just like yours since the 1990s.
      
      (404) 640-5611
      
      hello@howpotent.com
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Our Team

We are a small team of passionate marketing and creative professionals driven by a shared vision to see our clients grow and succeed.

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Jamie Martin

President

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Shaw Kobre

Director of Operations

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Sasha Evans

Director of Strategy & Client Success

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Brody Boyer

Creative Director

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Lauren Steinwall

Paid Media Manager

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Danielle Fullerton

Digital Marketing Manager

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Trinity Meyer

Digital Marketing Manager

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Cara Jackson

Project Manager

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Christina Evans

Staff Accountant

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Josh Morby

Engineer

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Will Hattman

SEO and Analytics Strategist