Our Story

Potent is the result of three decades of Higher Ed marketing and enrollment experience.

Built for Higher Ed. Backed by 30 Years of Results.

The name is new, but we’re not new to Higher Ed. Launched in 2025, Potent is an extension of Partners Marketing Group, our parent company. Partners was founded by veterans of Higher Ed marketing and enrollment and has worked with scores of schools, colleges, universities, and education brands.

We launched Potent to give colleges and universities a clear answer to a noisy question: “Who really gets us?”

The truth is, we’ve been answering that question for years—quietly, behind the scenes, as the team behind Partners Marketing Group. We’ve helped major institutions like Emory University and Kennesaw State, as well as small colleges including several members of the Technical College System of Georgia. As Partners Marketing Group, we’ve helped build brand affinity and awareness, drive enrollment, and optimize marketing funnels and systems. And long before that, we were doing the work from inside the walls of higher ed.

So why launch a new brand now?

Because colleges don’t need another generalist agency. They need a partner who understands the stakes: shifting demographics, enrollment cliffs, and pressure to prove ROI. They need a team that can move from branding to budget strategy to a landing page headline—all without missing a beat.

That’s why Potent exists.

To speak directly—and exclusively—to the needs of colleges, universities, and education brands. To bring three decades of insight, empathy, and creative firepower to the table. And to do it all with the same people, same standards, and same values that built our reputation.