Content Marketing
Leverage your institution's content to grow enrollment, drive advancement, and improve search visibility.
Content conveys your brand, values, and expertise—giving prospects and donors something to believe in.
SEO-optimized content drives discovery, improves rankings, and attracts applicants.
Helpful, engaging content answers questions, reduces barriers, and keeps your school top-of-mind for the right students.
Articles, interviews, and stories highlight the people, programs, and ideas that make your institution special.
Discover your potential in days, not months.
Need to move fast? Consider potent consulting. We can help research a critical issue, uncover quick wins, and provide a fresh perspective to help you get unstuck fast.
These short engagements range from a day to a couple of weeks and are led by our founder. You can expect a burst of ideas and insights, tailored to your needs.
Content Marketing for Colleges and Education Brands
Align content with institutional goals, enrollment priorities, and seasonal moments—mapped across the academic calendar.
Establish monthly or quarterly editorial calendars, approval workflows, and contributor guidelines that keep everyone on track.
Plan and write long-form content that targets high-intent search queries—driving organic traffic to key program and brand pages.
Interview faculty, administrators, or alumni to shape their expertise into brand-aligned, publication-ready content.
Produce compelling stories that highlight student success, post-grad outcomes, and the lived experience of your community.
Repurpose pillar content into social-ready copy, threads, image posts, and short videos—tailored to platform and audience.
Support subject-matter experts with editorial coaching, article frameworks, and placement strategies across institutional and external channels.
Craft engaging, click-worthy copy for newsletters that support recruitment, donor retention, or community engagement.
Develop content toolkits, reusable blurbs, and landing pages for academic units with limited marketing support.
Write outlines, interview questions, and scripts for video content aligned with campaigns or storytelling goals.
Turn one article or campaign into multiple assets—optimized for web, email, social, and print.
Create prompts, templates, and workshops to activate internal voices without overwhelming busy departments.
Write stories and appeals that highlight donor impact, giving priorities, and the institution’s long-term vision.
Track pageviews, rankings, scroll depth, and conversions—then refine your content strategy for stronger results.
Why Choose Potent?
-
Experience.
We’ve been helping higher ed clients since 2001. In that time, we’ve enabled colleges to leverage the Web, adopt Social Media, and navigate AI.
-
Reliability.
We keep our promises. When you ask us to do something, you know it’s getting done.
-
Results.
We know how to get the most from your budget, regardless of size.
-
Team.
We have an exceptional team of professionals who wake up ready to solve your toughest problems.
-
Transparency.
We will always give it to you straight, from strategic recommendations to performance reporting.
-
Longevity.
We’re here to stay. We’ve been serving some clients for over two decades.
-
Exclusivity.
When you work with us, we’re not working with your competitors.
-
Curious.
We approach every new client with a fresh perspective, ready to dive into the details and imagine your greatest possibilities.
-
Attention.
We are not a volume agency. We invest our time in a small roster of clients whom we believe are ready to grow.
-
Partnership.
Like our parent company, Partners Marketing Group, we’re committed to building trusted relationships.
Case Study
Unlocking the Potential of a Historic Brand Marching to Their Own Drum
Learn how this historic institution reversed enrollment decline through digital strategy, upgraded web experiences, and automation—driving growth, reducing costs, and renewing the brand.
Case Study
Science + SEO: A Powerful Reaction
Emory’s Pharmacology graduate degree program had the research credentials, but not the national visibility. Learn how targeted digital marketing helped them reach elite applicants across the country.
Case Study
Growing a Corporate Training Brand
See how our enrollment marketing program helped a leading Project Management training organization turn flagging sales into an 800% increase in revenue.
Frequently Asked Questions
It depends on your goals and capacity. For most colleges, a steady cadence of 2–4 high-quality pieces per month—repurposed across channels—is more sustainable and effective than daily posts. We help you prioritize content that drives traffic, instead of just filling a calendar.
No. We often co-write or ghostwrite content with input from your subject-matter experts. Interviews, voice memos, or a quick brainstorm can be turned into publish-ready articles, social posts, or donor stories.
That’s common. We work around tight schedules by preparing outlines, conducting short interviews, or drafting content for quick review and approval. The goal is to make participation frictionless.
Absolutely. Strategic, search-optimized content is one of the most effective ways to improve visibility and drive qualified traffic over time—especially for academic programs, rankings, and thought leadership.
Your website is the primary hub, but we repurpose content for email newsletters, social media posts, print materials, and advancement campaigns—ensuring it works across multiple touchpoints.
We help you identify themes aligned with institutional goals—whether that’s enrollment, fundraising, or brand elevation. Our editorial calendars balance strategic priorities with seasonal relevance and internal momentum.
Yes. We build governance models that include approval workflows, shared calendars, and contributor guidelines—so everyone knows what’s coming, what’s expected, and who signs off.
We track performance through organic traffic, time on page, goal completions, backlinks, and social/email engagement. For enrollment or advancement content, we align reporting to funnel stages and conversion signals.
It depends on the scope and frequency. Most colleges invest $3,000–$10,000/month depending on how much strategy, writing, design, and platform support is included. We offer flexible models—whether you need a full editorial partner or just help filling key gaps.
We design the process to minimize client workload. Most institutions assign one point of contact for approvals, and faculty or staff contributions can be as light as a 15-minute interview. We do the heavy lifting—outlining, writing, editing, and repurposing content—so your team can stay focused on what they do best.
Success depends on the goal: for recruitment, we look at traffic, engagement, inquiries, and assisted conversions; for advancement, we track reach, donor clicks, and giving participation. We also monitor SEO performance, time on page, bounce rate, and scroll depth to guide optimization.
Yes. That’s exactly where we come in. Whether you have zero bandwidth or a team that just needs direction, we can support content strategy, planning, and production from the ground up—or work alongside your internal staff as an editorial partner.
Let’s Talk
Sed fringilla nisi rutrum id. Pellentesque ac nulla eget est
varius auctor. Phasellus ut tempus odio. Vivamus sapien
lectus, pulvinar non blandit ege.